Market Research
From brief to insight, automated
PetaSight automates every stage of research operations. From initial bid to final report.
The Research Operations Bottleneck
Research agencies face a challenge: clients want faster turnaround and lower costs. Quality can't drop. The traditional model doesn't scale. It relies on manual bidding, spreadsheet project management, outsourced programming, and analyst-intensive quality control.
Teams spend most of their project time on operations, not analysis. Survey programming takes days. Projects require juggling many different tools. The result? Thin margins. Burned-out teams. Clients who want more for less.
What if you could:
- • Generate accurate project bids in hours instead of days
- • Dramatically reduce survey programming time
- • Validate thousands of open-ended responses automatically
- • Deliver client-ready reports with one click
PetaSight automates operations while maintaining quality standards. Our AI handles repetitive tasks, catches errors before fielding, and turns weeks of manual work into hours.
Intelligent bidding and scoping
Win more work with faster, more accurate proposals
RFP Analysis
AI extracts requirements from briefs. Flags complexity drivers. No more manual spreadsheet estimating.
Cost Modeling
Historical data trains models that predict costs accurately across sample, field time, and analysis hours.
Proposal Generation
Client-ready proposals in hours, not days. Customizable templates. Automated pricing.
Survey Programming: From Days to Hours
Traditional survey programming is a time sink. Converting a Word document questionnaire into working survey logic requires manual interpretation, platform-specific syntax, and multiple rounds of testing. Complex skip patterns, piping, and quota management amplify the challenge.
Here's how PetaSight accelerates the process:
Upload Your Questionnaire
Drop in your Word doc, PDF, or existing survey draft. Our AI parses question text, response options, and routing logic.
Review & Refine Logic
AI-suggested skip patterns and piping appear for your approval. Adjust routing visually without writing code.
Deploy to Any Platform
Export to Qualtrics, Decipher, Confirmit, or any other platform. Logic translates automatically.
Automated QA
Catch skip logic errors, quota conflicts, and display issues before fielding. No more soft launch surprises.
Result: What used to take days now takes hours. Programmers focus on complex logic while AI handles repetitive setup.
Quality control and analysis
Ensure data integrity with AI validation
Open-End Validation
AI scores verbatim responses for relevance, sentiment, and quality. Flag low-effort responses and potential cheaters automatically.
Qualitative TDI
Process thousands of open-ended responses with thematic coding, sentiment analysis, and verbatim clustering. Extract insights in minutes, not days.
Anomaly Detection
Identify suspicious response patterns, speeding, straight-lining, and duplicate participants before they contaminate your data.
Comprehensive Project & Vendor Management
Track Everything in One Place
No more scattered spreadsheets, email chains, and status update meetings. PetaSight centralizes all project communications, sample coordination, and deliverable tracking.
- Automated PRF routing and approval workflows
- Real-time sample pacing and quota monitoring
- Timeline alerts for delayed deliverables
Optimize Vendor Relationships
Make data-driven decisions about panel providers and contractors. PetaSight tracks vendor performance across all projects, highlighting which partners deliver quality on time and on budget.
- Vendor scorecards with quality and speed metrics
- Cost benchmarking across panel sources
- Historical performance data for vendor selection
From Data to Delivery
The final mile-turning cleaned data into client-ready insights-often takes as long as fielding itself. PetaSight automates crosstab generation, significance testing, and report assembly so analysts can focus on interpretation rather than Excel formatting.
to generate full crosstabs
significance testing
PowerPoint export
The Panel Quality Crisis
Research agencies face an invisible tax on every project: the time spent managing panel providers, negotiating pricing, validating sample quality, and reconciling conflicting quotas across vendors. When a single study requires coordinating three different panel companies, quality suffers and timelines stretch.
The fundamental problem isn't access to respondents-it's the operational complexity of orchestrating them. Each panel provider has different APIs, pricing models, quality thresholds, and reporting formats. Your team becomes a clearinghouse for sample logistics rather than focusing on research design and insight extraction.
Fragmented Vendor Landscape
- • Projects typically use multiple sample sources
- • Significant time spent reconciling vendor data formats
- • Quality checks happen post-fielding, not during
- • No unified view of respondent engagement across sources
PetaSight Approach
- • Unified sample management across all vendors
- • Real-time quality scoring during fielding
- • Automated quota balancing and pacing alerts
- • Performance benchmarking to optimize vendor mix
By centralizing sample coordination and applying AI-powered quality controls, agencies significantly reduce fielding time while improving data integrity. The platform doesn't replace your panel relationships-it makes them dramatically more efficient.
The True Cost of Manual Operations
Consider a typical mid-sized research agency. The operational overhead isn't obvious in any single project-it accumulates across the portfolio.
Bidding Time
Lost to Manual Analysis
Manual RFP analysis and cost estimation across many projects
Programming
Survey Setup
Days of work per project at traditional rates
Quality Control
Manual Validation
Manual validation of open-ends and data integrity checks
Significant Time Each Year
That's the equivalent of multiple full-time senior analysts doing repetitive operational work instead of strategic analysis. This represents substantial annual overhead that generates zero client value.
With automation: Reallocate team members to revenue-generating work
Beyond Labor Savings: Strategic Capacity
The ROI isn't just cost reduction-it's what becomes possible when your team has bandwidth. Agencies using PetaSight report they can take on significantly more projects with the same headcount, or reinvest time into higher-value client relationships and custom research design.
Typical Implementation Timeline
Week 1-2: Integration & Training
Connect your tech stack, migrate codebooks, train power users
Week 3-4: Pilot Projects
Run 3-5 projects through platform alongside existing workflow
Week 5-8: Scale & Optimize
Full portfolio rollout, workflow refinement, measure ROI
Connected Intelligence: Your Entire Research Stack, Unified
Most agencies operate with 15+ disconnected tools: survey platforms, panel APIs, data processing scripts, reporting templates, project management systems, and client portals. Each integration point is a potential failure mode. Each data handoff introduces errors and delays.
PetaSight sits at the center, orchestrating your ecosystem:
Bi-directional sync with Qualtrics, Decipher, Confirmit, and more. Push logic, pull data, monitor quota fills in real-time.
Unified API layer across all major providers. Set quotas once, distribute automatically, aggregate quality metrics.
Automated cleaning, weighting, significance testing. Export to SPSS, R, Python, or generate client-ready deliverables directly.
White-labeled dashboards that pull live data from your projects. Clients see progress without email status updates.
The result: A single source of truth for project status, budget tracking, sample performance, and data quality. No more reconciling conflicting reports or hunting through email chains for the latest version.
This isn't just workflow optimization-it's strategic visibility. Leadership can see portfolio health, bottlenecks, and margin drivers in real-time. Account managers can answer client questions instantly. Programmers know exactly which projects need attention.
Built for Research Agencies, Not Generic PM Tools
Generic project management platforms force you to bend their workflows to fit research operations. PetaSight understands your terminology, methodologies, and deliverables out of the box.
Industry-Specific Workflows
RFPs, PRFs, survey programming, fieldwork, data processing-PetaSight speaks your language and automates your actual processes.
Rapid Customization
We tailor the platform to your technology stack, vendor relationships, and client requirements. Deploy in weeks, not quarters.
Proven ROI
Clients report substantial reductions in operational overhead, much faster turnaround, and meaningful margin improvements on automated workflows.
Ready to automate your research operations?
See how leading research agencies use PetaSight to win more work, deliver faster, and improve margins.